Kulula’s new branding

Thursday, 4 February 2010, at 09:39

Kulula has rebranded their fleet, and it certainly is fresh where South African aviation is concerned.

kulula 1 1 Kululas new branding

Now everyone will know where the black box is. And, for that matter, everything else.

The trick is to ensure that none of the planes crash. Because that would ruin the design and end up being a waste of money. (State-run airline, SA Airlink, for example, like to crash their planes and, as a result, aren’t particularly interested in branding.)

kulula 2 Kululas new branding

Thanks for the link, Ri.

8 comments so far

  1. 1 Jacoba

    If it’s true, it’s innovative and refreshing ….. but I still won’t fly with them.

  2. 2 Tohir Solomons

    Is that green wheels as well?

  3. 3 cloudgazer

    Of course, the black box is actually orange.

    http://en.wikipedia.org/wiki/Flight_recorder

  4. 4 Ri

    I love the “secret agent code -> OK_PIK” bit, it’s hilarious! I usually enjoy flying with Kulula, when they’re not colluding to inflate prices ;-)

  5. 5 Vasha

    its a cool concept, maybe to hide any existing paint thats wearing thin [Oo]

  6. 6 amandzing

    heard about it on the radio. looks good. nice markings for anyone with a sam-7….

  7. 7 Hester

    I like the “sun roof” and the “big cheese”!

  8. 8 DavidPetros

    All they need is for the pilot, co-pilot, etc. to walk on carrying “Flying for Dummies”…
    Mwah-hah-hah….


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